How to build and track UTM campaign links
UTM parameters label the source of a visit. Add consistent tags to your URL, share it through a tracked short link, and use destination-site analytics for conversions.
Choose a consistent naming convention
Use lowercase values and underscores for multiword campaign names. A practical email example is source newsletter, medium email, campaign winter_launch. Reuse the same campaign value across channels; change source and medium to describe each placement.
Understand the five tags
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Platform or publisher | newsletter |
| utm_medium | Channel type | |
| utm_campaign | Campaign identifier | winter_launch |
| utm_content | Placement or creative | header_button |
| utm_term | Keyword or targeting label | branded_search |
Build and publish the link
- Open the free UTM builder and paste a real destination.
- Fill in source, medium and campaign. Add content when comparing placements.
- Build the URL and inspect it. Existing query parameters such as a product ID and fragments such as #details stay intact.
- Copy it directly, or choose Save as a short link. Signup preserves the tagged destination on this browser.
- Publish the link in your dashboard and share the short URL with the campaign tags on the short-link request too if you want those tags attributed in Lnkivo click reports.
Destination tags and click-report tags are different
Tags embedded in the destination are sent to that website. Lnkivo click reports capture UTM parameters present on the incoming short URL. For example, share https://lnkivo.com/your-slug?utm_source=newsletter&utm_medium=email&utm_campaign=winter_launch to label the short-link click. A tagged destination alone does not label that incoming request.
Measure the right outcome
Clicks measure redirect activity, not purchases or qualified leads. Use the destination website's analytics for those outcomes. Test the entire path, keep personal information out of UTM values, and avoid tagging internal website navigation as a new acquisition campaign.